Recently, MarketingProfs said to its Facebook group, “Let’s talk buzzwords—what marketing buzzword is your *least* favorite?”

The answers that came in were clever and fun. My imagination glommed onto some of the phrases. So, I reached for my Sharpies, Ciao pens, and colored pencils, then drew up the following slide show.

In drawing the slide show, I approached it as a picture book. Doing so lets my imagination fly and approach everything with a playful spirit. An octopus, a snake in roller skates, smiling box, and a thought bubble in a saddle shoes can then emerge. For example, the words “thought leadership” can be difficult to draw…. How on earth do you draw a thought?… but the drawing ended up being one of my favorites in the slide show. (I drew a thought bubble and gave him a swell mustache, a striped shirt, bright-green pants, and blue-and-white saddle shoes. )

Enjoy the following slide show, “15 Buzzwords to Stop Using.”

Event: Crowdsourced from a MarketingProfs Facebook Wall question
Illustrated by: Veronica Maria Jarski
Production notes: The slide show reached more than 20,000 views in fewer than two days. It became a “Hot on Twitter” presentation, “Most Downloaded” presentation, and “Top Presentation of the Day.”