Helping Marketers Create Fab Content… One Strategy at a Time [Cartoon & Contest]

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The above cartoon was for a MarketingProfs special offer. Folks who registered during a special promo also received a special offer of meeting the “dream team” of content marketing, which is (from left to right), Corey O’Loughlin (social media superstar and premier tactician), Ann Handley (of Content Rules fame) and, well, me (the “visual voice of MarketingProfs”).

When I started sketching the gals in the above cartoon, I found it ridiculously easy to come up with an idea for Ann and Corey. We’ve teased Ann about Wonder Woman for ages, so she got a WW-like outfit in MarketingProfs colors. Corey is known for her great love of lime green and pink (a Lilly Pulitzer thing, I’m sure) and her eye rolls (I gave her long, lovely lashes instead). But to draw oneself?

Egad.

I’ve been told that what I see when I look in the mirror and what my friends and husband see when they look at me are very different. But rather than wrestle with that conundrum, I decided to focus instead on basics to define my cartoon self:  a love of colorful hair (my own hair is red and black), all things purple, and art supplies. The cartoon Veronica is modeled very loosely after Batgirl, but instead of bat ears, I have pencils. Of course.

When I turned the assignment in, I told Corey, “It’s me, so the superheroes are quirky.”

And she just laughed.

(I think she already knew they would be.)

You Know You’re a Marketer If… [Illustrated Slide Show]

MarketingProfs asked its Facebook group to finish this sentence: “You know you’re a marketer if…”

Most of the responses were hilarious, playful, and definitely tongue in cheek. So, I took the responses that made us laugh the most and illustrated them for the following slideshow, “You Know You’re a Marketer If… (17 Signs That You’re a Marketer).”

 

Event: Crowdsourced from the MarketingProfs Facebook Wall
Illustrated by: Veronica Maria Jarski
Production Notes: This slide show reached the “Hot on Twitter” category on SlideShare’s main page and remained there for several days.

Five Fantastic Reasons for Using Storyboards When Creating Visual Content

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If you attend conferences and seminars regularly, you may notice that many presentations seem hastily put together. Rather than the presentation telling a story, it seems to tell bits and pieces of stories… like a visual version of MadLibs. If only those presenters would have storyboarded their presentations first!

A storyboard is a graphic representation of elements in sequence. Creative folks use storyboards to plan presentations, videos, comic books, and whenever they’ve a story to unfurl.

If you don’t use storyboards when creating  your presentations or videos, I highly recommend that you start using them. As a visual storyteller at MarketingProfs, I rely on storyboards to create illustrated slides shows.

Today, on the Daily Fix, I’m discussing the five reasons why folks should consider using storyboards.

Read more.

Coffee: Making Mondays manageable since the 15th century [Illustration]

Do you have little rituals before you start your work day? My morning ritual always involves a hot beverage of some kind…

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I’m an Idea Man! [Doodle]

I work with some of the funniest, tongue-in-cheekiest people around. MarketingProfs marketing manager Matt Snodgrass and I were discussing ideas recently, and he was joking, “I’m an idea man. I leave it to others to execute on my brilliance.”

The comment struck me as so funny that I felt I had to draw it. And I did.

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What to Write About When You Have Nothing to Say [Illustrated Slide Show]

Stuck on what to write about for your company blog or website? Check out these content-creating tips from Ann Handley of MarketingProfs. The visual story of a frustrated writer aided by her faithful pets (and talking office supplies) will help you conquer your writer’s block and get creative.